I no longer need to tell you that it is no longer about follower numbers and as many likes on social media as possible . You want to build a lasting relationship with qualitative followers. In other words, you want more engagement. But how do you do that? How do you increase your online engagement? I will give you a number of tips in this blog article!
THERE IS NO QUICK FIX
Let me help you out: there is no quick fix for more engagement. It works a bit like maintaining a friendship, because just like maintaining a friendship, it takes time to increase your online engagement. Unfortunately, there is no easy trick that I can give you like that.
BE AUTHENTIC AND GENUINE ON SOCIAL MEDIA
Of course we mainly show the things online that are beautiful, good and fun. Yet it is also important to be sincere. For example, are you having a sh * t day or is that one fantastic assignment just passing you by? Then share the less cool things. This shows that you are just a human being and it shows that you are not afraid to make yourself vulnerable. So be 100% yourself online. Then your followers will know what to do with you and get to know you step by step.
JUST SENDING IS NOT AN OPTION
In any case, not if you want to increase your online engagement. So also engage in interaction. Do you close your post with a question and do you receive reactions? Then respond to the people who show interest and make sure that this is genuine interest. Respond to others, like their posts, share your knowledge and experience and show yourself.
POLLS, QUESTIONS AND STORYTELLING
Another good way to get more online engagement is to make smart use of the tools that Instagram offers, for example . Ask questions by means of a poll or take a quiz. Include your followers in your story and ensure that there is coherence. For example, do you share a glimpse into your day? Then make a clear structure: start, middle, end. And here too: respond to DMs, questions or have the results of your poll reflected in your Stories.
FROM ONLINE TO OFFLINE
If you invest in a lasting relationship with your followers, you will notice that your engagement increases. Your messages are saved more often and get more responses. Maybe you have such a good connection with some girls that you want to meet your online friends offline. Or maybe you can even convert your followers into paying customers. Again: time will pass. Especially if you as an entrepreneur offer services, you will not immediately put your qualities in someone’s nose. Give your followers the opportunity to get to know you and your company better before you come up with your offer.
Hopefully, these tips will help you increase your reach and create more online involvement around your posts and stories. Also look at what you like and what works for you. Every company, industry and service is of course different.